Independent workbrand
Brand kit & systems
The identity system behind this site: visual direction, templates, and usage guidelines.
Executive support · Operations · AI, with an operator
Human in the loop, done by an actual operator.An operator, not just an assistant.For founders who've outgrown doing it all themselves.
I run the inbox, the follow-ups, and the AI behind them, so you get your hours back and nothing goes out unchecked.
- 12+ years in ops
- 20+ companies supported
- GCC, AU & US
- Month-to-month
What is checking AI already costing you?
Most founders underestimate this one.
That puts an hour of yours at about $60.
$650 a month
$7,800 a year, and about 10.8 hours of your month.
That's you working as a reviewer at founder rates.
And the drafts nobody catches cost more than the ones you do.
Runs in your browser. Nothing is stored.
WITHOUT AN OPERATOR
- AI drafts go out without anyone checking them.
- An automation broke weeks ago and nobody noticed.
- Your brand voice drifted into something generic.
- You spend your week reviewing instead of deciding.
WITH AN OPERATOR
- Tools set up around how your business actually runs.
- Nothing ships until a person has read it.
- Your voice and quality standards written down and held to.
- You get the speed, without wondering what slipped through.
AI can draft it. Someone still has to be sure it's right.
Use all the AI you want. I make sure what it produces is accurate, on brand, and actually moving your business forward, so you keep the speed without the risk.
One operator, four ways in.
How I can support you.
Start with the tasks that need doing now. Bring me further into the systems and decisions as the work grows.
Executive & operations support
Calendar, inbox, priorities, briefs, and stakeholder follow-through, plus the day-to-day admin and research that keeps things moving.
Systems, dashboards & AI
Processes, dashboards, automations, and daily briefs that show you what needs your attention today. Includes AI training for your team.
Websites & digital presence
Website builds and redesigns, brand kits, and content systems that make your business look as good as it actually is.
AI, with an operator
Human in the loop, done by an actual operator.
I set up your AI tools, review what they produce before it goes out, keep it in your voice, and catch the things that quietly break. How it works
How it works
- 01
Set up the system
Tools and workflows built around how your business actually runs.
- 02
Review the output
Nothing goes out until a person has checked it.
- 03
Tune what isn't landing
Ongoing fixes as your business and the tools change.
Ways to work together: monthly retainers from 20 hrs/month · focused projects from $350 · team AI training from $450.
Experience
Where the experience comes from
I currently support several founders and teams at once, so the systems I build aren't theory. They're how I run my own week.
Now
Independent operator
Executive support, operations, and AI workflows for a small roster of founders and teams.
9+ years
EA to the CEO, then Operations Lead and Quality Lead
Global staffing & services company
Onboarding, retention, and quality audits across 20+ international accounts.
GCC
Executive and administrative support for large-scale projects and events in Doha.
6 years
Executive Assistant to the CEO
Sika Philippines · multinational manufacturer
Status
Available now
Currently supporting a small roster of founders and teams. Open to one or two new retainers this quarter.
Years in ops
12+
Companies & clients supported
20+
Regions
3
GCC · AU · US
Profile
linkedin.com/in/workingwithshiela
Full CV, recommendations, and the long version of every project below.
Featured work
Sample data
8 wks → 3
client onboarding time
Onboarding cut from 8 weeks to 3 across 20+ international accounts
2021–2024 · B2B staffing platform (NDA) · Implementation & customer success
Read the case studyLatest essay
Why executive support matters more now than it did five years ago
Leaders aren't working less; they're being pulled in more directions. Good support is how they protect their judgment.
4 min read
Reach me
Creative & systems portfolio
Proof across formats.
Dashboards, websites, writing, and brand systems, each clearly labeled.
Client workdashboard
Operations dashboard
An audit dashboard for reviewing coaching quality, team engagement, and where support is needed.
View case study Client workwebsite
Service website
A clear, conversion-minded website system built around positioning and proof of work.
View case study Independent workwriting
Content writing
Useful long- and short-form content shaped around a clear point of view and audience need.
Read the articles