About
When founders are stretched thin, I'm the person they call.
Years in ops
10+
Companies supported
20+
Continents
3
GCC · AU · NA
I'm Shiela. I've spent the last decade quietly running the operations behind founders and executive teams — across customer success, implementation, chief-of-staff work, and quality assurance for SMEs and multinational companies. Three continents. One stubborn belief that the work that matters most is the work nobody notices is happening.
My background spans remote-first, fast-paced environments — from growing SMEs and B2B services to SaaS and multinational companies. What makes me different from a general VA: I think operationally. I notice what's slipping before it becomes a problem, and I fix it.
I work best with founders who've outgrown doing it themselves but haven't yet built the team that replaces them. I come in, learn the business, and own the follow-through — so the founder gets their week back.
What I work on
- Customer success & retention systems
- Implementation & onboarding playbooks
- Chief-of-staff & executive support
- AI-augmented daily briefs & ops automation
- Social media management & content systems
- Website creation & marketing funnels
- Quality assurance & process documentation
- Cross-timezone operations management
Where I am now
Based in Doha. Working with founders globally on a retainer or project basis. Also actively exploring senior in-house roles in Spain — Chief of Staff, Head of Operations, or Senior Customer Success Lead positions under the HQP visa.